London Social Housing Regeneration by Patel Taylor
This is one of two images created in an invited bid for a social housing estate regeneration scheme in North London.
Originally, we wanted to create more moody shots to suit the way London looks most of the time (it does get cloudy here a lot!) but eventually managed to settle for an after-shower scene due to client comments. We tried to create an image that looked natural – not overcrowded, not too glitzy and a bit rugged and true to real life. The result was well received and an accurate portrayal of what the finished scheme would probably look like.