TSR 006: From 3d modeling a Valtra Tractor to Visualizing Architecture by Rem Koolhaas and Isay Weinfeld with Jakub Cech

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In this session, we’ll discuss how he started with CGI, Alex Roman, the phone call from Watson&Co. that made a big change and more.

Teenage Passion Turned ArchViz Career

Jakub’s work on behance.net was noticed by a major American branding company when he was just 18 years old. He received a phone call from Watson&Co., created a rendering for them, and began working remotely for them. That was a turning point for the direction of his career, but he has always maintained the overarching goal of creating images that he likes.

As you can see, Jakub started with something far away from Architectural Visualization but very near home.

Jakub’s 3d Start – The Valtra Tractor

Jakub’s Approach for Crafting Visualizations

As someone who has only had three or four clients so far in his career, Jakub’s approach to each client is understandably varied. The workflow starts with understanding the project and the type of people that are being targeted. He has discovered that understanding his client’s perspective is essential to getting the best images created. He can spend up to eight months with a client in America, while a client in Slovakia may only require up to six weeks of non-stop work to produce the same images. While the approach may vary, the work that is done is always completed to his personal and unique standard of satisfaction.

“Ranch” for SeARCH Architects. Best of Week 08/2015

Working with a Branding Company

Even though he’s never worked in an office with multiple CGI artists, working with a branding company like Watson&Co. gave Jakub a different view of the overall process, from fonts and color to lighting and branding. While there, he worked with designers, graphic designers, web designers and more, and he calls his time there “very intense.” Interacting with multiple disciplines was very enriching for him, and helped to widen his point of view while crafting his images.

Park Grove by Rem Koolhaas, Miami. Image by Jakub Cech for Watson&Co.

All about Beautiful Computer Generated Images

In comparison to the time spent on commercial projects, Jakub is working more now than ever. His decision to take time off from work to focus on a project that he believed in was inspired in part by Alex Roman. In our conversation, he shares his comprehensive goal of always creating images that he likes, as well as his desires for future collaborations.

Beautiful Computer Generated Images I. – Giant Simplicity. Best of Week 11/2017

Main Quotes

“I’ve always felt different a bit in terms of how I see things.” — Jakub Čech

“My main goal was always to do a picture that I’m going to like.” — Jakub Čech

“I like totally different elements in pictures than I think most people do.” — Jakub Čech

“I always try to represent my own taste.” — Jakub Čech

“I don’t think still image is going to die … it’s going to be there for ages.” — Jakub Čech

Painter’s Loft

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It was my old project, Finally I had enough time to design the whole scene and rendered all cameras.
To see the sketches and design process images go here: https://flic.kr/s/aHskYsFX3Y
High-res images also available in my Behance portfolio. www.be.net/saeedamiri

Auditorium

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We did this view of the auditorium for our client, initially we were doing a day view but to provide the building a mood and sense of activity we went for an evening view. we like saturated and bold colors, we don’t mind even, going for certain exaggeration (through colors).

The Meeting Point

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The Meeting Point is an old hangar redesigned as a gathering space for car lovers which combines a car park area, a small museum for Billy Karam’s model cars collection, in addition to an event space at the roof.
For more information visit our page www.JPAG.co

Henry Hall

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Welcome to Hudson Yards. North of the Meatpacking District and Chelsea, adjacent to Hell’s Kitchen, stretching along the High Line and the river, and close to Midtown; an electric atmosphere in which you can work, play and live. A convergence of parks, public space, haute cuisine, shopping, easy access to transportation – did someone say 7 train? – and stunning views of the river and cityscape make it easy to see why the neighborhood is booming… and easy to see why Henry Hall is where you belong.