TSR 008: Santiago Sanchez on Blazing His Trail, Approach to ArchVIZ with METEORA and Tapping Into His DNA by Teaching

The Industrial Designer

Santiago studied industrial design at university because he was looking for something related to design. The design degree concept was completely new in Ecuador at the time, and he was drawn to it. He knew that the creativity he had felt since childhood couldn’t be applied as well in any other field as it would be in the design field.

After a bad experience with an employer, he decided to go on his own and turn his attention to architectural visualization, and once he saw Alex Roman’s short film The Third & The Seventh there was no turning back.

The Journey to Improvement

Santiago may not call himself a perfectionist, but after opening his own office, he set his standards very high. When comparing his work to images that were being created around the world, he knew when his work wasn’t good enough. That’s when he decided to attend a Master Class at State of Art Academy in Italy.

He was present at the first International SOA Master Class, and calls the experience “absolutely great.” It was there that he learned that approach and philosophy are the keys, and that everything else is just a tool.

Winning the Image of the Week was the ‘Beginning of Everything’

After winning Image of the Week in July 2012 with “Vanilla Room”, Santiago says everyone began to love his work, and his website exploded. The exposure he had on the forum was a complete turning point for him, and the momentum still hasn’t stopped.

Today, his studio is as busy as ever, and Santiago is teaching even more than he is creating projects. He has created a post-production training and a Corona Renderer training, both of which are available online, and he shares his philosophy on the amount of work that he believes students should be doing in each.

All about the Making of METEORA

Santiago has been showcased on the blog three times, with the most popular images being METEORA. In our conversation, we dig deep into the process of making of these images, how Santiago did what he did, and what he learned along the way.

Discover all this and more, on this session of The SpectRoom with Santiago Sanchez.

Two more making-of’s by Santiago are…

Making of Crystal Box Villa

Making of Iracema in the Dusk

Main Quotes

“After I saw The Third & The Seventh, I decided this is what I want to do for the rest of my life.” — Santiago Sanchez

“Approach and philosophy are the keys, everything else is just a tool.” — Santiago Sanchez

“I feel that I have more freedom inside the artistic approach; inside the 3D.” 
— Santiago Sanchez

“The faster you can develop a project, the better result you can get, everyone is going to be happier — you and your clients.” — Santiago Sanchez

TSR 007: Luis Inciarte on His Journey to London, Things Learned at Hayes Davidson and Making Killer Images

The Investigator of Architecture

Even though he considers himself more of an investigator of architecture than a participant of architecture, Luis says he doesn’t spend loads of time designing architecture. But he does recognize the emotion that architecture can inspire in people, and the way it can make them feel things based on the composition and lighting of the image, and such. He calls it psychology, I call it the driving factor for his ability to create such good art.

Making the International Leap

When Luis decided to move from Venezuela to London, he started researching some of the most inspiring 3d artists at that time in London, including Alex York and Iain Becks. He quickly discovered that they had one major thing in common — their time spent at Hayes Davidson.

As soon as Luis moved over to London, he applied at the industry leader, and not long after, he was hired on as a freelancer. It was there that he learned many of the essentials, from using architectural images as references, to the psychology behind the images.

All around, Hayes Davidson gave Luis the necessary education to get his skill set where it needed to be.

The Process of Creating A Killer Image

Luis approaches his work like an investigator.

Ask the right questions, figure out the target audience, and always let the project dictate the style of the image. He explains why early images don’t need to look as stylized and complete as the final images, and it all has to do with getting the clients to see the the journey the images are taking.

Luis himself is comfortable with the entire process from early design stages to the high end marketing, and considers any image that makes people feel when they see it, a successful project.

Luis shares three essentials for getting clients on board, and it all starts with listening. Patience is essential — being really disciplined and honest with yourself about what it will take to get the results that you are looking for. And always keep an eye out for inspiration, because it may come in the most unexpected places. You’ll want to hear the details of his creative process and more, so be sure to listen to this session of The SpectRoom, with Luis Inciarte.

Main Quotes

“I’m a slightly impatient person.” — Luis Inciarte

“It’s a lot easier to get your message across when you have beautiful architecture to go with it.” — Luis Inciarte

“As long as you get people to feel when they see your images, then you’ve succeeded.” 
— Luis Inciarte

“Always keep an eye out for inspiration.”— Luis Inciarte

“I want people who have a continual thirst for learning.” — Luis Inciarte

 

Urban Escape – AMF Fastigheter

I was lucky and honoured to work on a very important visualisation for property development in very central Stockholm. Urban Escape is a city block in the center of Stockholm, comprising of five new commercial buildings, development of four streets and two public squares. Work done for WalkTheRoom, Sweden. Tools: Max, Corona, Forest, Rail, PS.