My idea was to insert a person with typical architecture student items to help the viewer instantly understand that the proposed building has something to do with architecture. That, coupled with the surrounding buildings, now any viewer from Stockholm should instantly understand that this is a building for the architecture school without it having to be explained to them verbally. The narrative should be self-evident by now. It’s about a young architecture student going to school, earlier than most of everyone, to finish her project. Projects in architecture school are notorious for taking a long time to finish, so it’s common for students to pull all-nighters or come earlier to class to finish projects.

To make that idea work I set up a makeshift “studio” and asked my girlfriend to borrow her mom’s architectural things from her time as a student. Luckily it was overcast while we were shooting, otherwise I would have had to do the photoshoot inside. I added colored gels to the lights in the same direction as the sun to simulate the light from the early morning. The lights served just as an additional highlight, with the ambient light from the overcast day doing most of the lighting.

In order to blend in the photo I shot of my girlfriend as an arch student, I took a free 3D model from Renderpeople and used it as a placeholder to cast the correct shadow. I edited the model so there were no high heels and to include both the folder and the tube props.