Making of Urban Plaza
I came to know Jeremy Kay and his work following a comment he made on the Hand Made by MATERICA D_SIGN post. I immediately liked his hybrid approach and style of visualization, using SketchUP as the modeling tool and then doing all the rest within Photoshop in a painterly kind of way. Visiting his portfolio I find that his images have a unique look and feel to them, and I asked him to share his process of creating one of them. You’ll find that this approach, done right, offers fast production times with a lot of flexibility and freedom in the creation process. You don’t even need much to start with to get a great result coming out, and you can easily develop a style of your own that will differentiate your visuals from all others out there.