This backstage video, showing PhotoWork at work, is a great find by Juraj Talcik and a must watch for anyone interested in interior visualization, so I plug this one here too. It shows how much really goes into making a photo in terms of building the stage, styling, lighting, compositing, etc. I’m not so sure about Juraj’s comment on his FB page that pure digital is still off in terms of quality compared to this. It is just one example, and the result here looks a bit CG to me after all the post-work done on it. I’m not at all sure about things ever being PURE digital… the IKEA case study clearly shows an advantage of mixing CG + Real Elements for that final ultimate Photo Real look.