These images and 360-view animation for the residential property marketing campaign were
aimed to show not only architecture and comfortable infrastructure of the buildings, but also spectacular views towards Narva river. This visualization is a mix of suburban tranquility and urban energy rather than showing democratic nature of functionalist architecture.

Surrounded by greenery, greens as a key element of its interiors and green thinking toward energy systems of a building. Our goal for this architectural CG was to create marketing materials that communicate the green thinking of the project at a glance. Building that has several options for habitats to take a break from work: inside the building in an open space of the sunroom, on the rooftop and landscape around.

The history of Noblessner started in 1912 when Imperial Russia’s submarine shipyard was established here. Within the last 5 years, it has been transformed from a restricted industrial area into a human-friendly marina district. The historical architecture of Imperial shipyards harmonically combined with the marina and new real estate developments.

5 new buildings will be raised just in front of the berth. Spacious terraces with beautiful views at the seafront with. Hard landscape design elements such as lighting units, ventilation pipes are styled to match old shipyard’s design. Marine slipway’s structure shall remain and be preserved as it is protected by the National Heritage Board’s.

It was very tempting to play a bit with the weather and view angles, so we have created a series of non-commissioned visuals based on this beautiful location and property.

We were tempted to play with one of our commercial projects and create this artwork.
Perfect location of the office building with the old town of Tallinn in the background led to a scene when the old and new naturally merged into a beautiful composition.
Full 3D – including the old town – gave a possibility to play with the sun shooting its beams through low, gloomy Nordic sky. Sunlight pervades throughout the old town and office building. Rays cut through windows of the building, turning everything – interiors and glass facade – to gold.

Here is the project we started during the lockdown. The aim was to create CGI for the new reality of a district that was built over 100 years ago in the city of Riga, Latvia. To give new ambience to the existing district, we wanted to fit in upcoming property renderings without breaking the charm of the architectural surroundings.
The customers’ wish was to show more of the historical area in their property marketing campaign, so recreating existing buildings was a big part of the 3D visualization work.
With such a detailed scene, we were able to play with different view angles, scenes, and moods with the typical Baltic weather.
Mostly, we used the studio’s library standard assets; some of the materials were recreated with the procedure to give a realistic touch to the surfaces. We also applied the #railclone plugin for regular structures such as windows, balconies, posts, etc.

Although these visualizations were created during the lockdown with the property in another country, the work process wasn’t that different from our regular flow, as in most cases, we work with customers remotely via digital communication. Street views were studied via Google Maps and Instagram location tag explore to adapt to local people’s perception of the area.

Built in 1878 as apartments and lived through ages this building been used as Art Museum of Tartu for almost 70 years is now turning back to its roots and become an apartment residence again.

Lacking sustained investment and maintenance, the building became not suitable for operating but thanks to the fact it was listed as a historically valuable architecture piece it’s been obligated to preserve the shape and the façade. The old part of this residential apartments is a centre of architectural ensemble framed by buildings in Northern Europe’s contemporary architecture style. All three-storey buildings are wrapped around small patio that reminds the Dutch urban garden “tuin”.

The property creating a new standard for urban life of Tartu. Real estate developer gave us Cart Blanche for the visual property presentation, and we wanted to point out the respect for a historical part the architect gave. Architectural CGI aimed to show the modern vibe that this property certainly gets. Small but smart, eclectic with minimalist and classical elements this was fun to work on and create CGI for the property marketing campaign.

Artist’s input:
The most challenging part was bricking. It’s an old building with lots of interesting decorations made of bricks, which had to be carefully recreated with a certain level of diversity in bricks. Simple cloning of similar elements wouldn’t work, they all needed an individual mapping or some randomization inside the material. I even thought about making them as actual geometry with RailClone, but things started to get very messy very soon and, sadly, there was no time to invent proper solutions. So ended up using Bercon Tiles in combination with Multitexture, Bercon Noise and a bunch od brick textures, which was cut out from hi-res brick wall texture. And lots of stockpiled Poly Select and UVW Map modifiers with displacement it seem to work out well.

Creative team:
Creative director – Mihhail Jassinover
3D Artist – Anton Voloshin
Post Production – Stas Khaikov

Meanwhile, sociologist and scientist arguing whether urban gentrification is good or bad for the society we see a good impact of changing cityscape of Tallinn whare new development brings lifestyle to another level.

This project was done for the new district that arises in the old industrial part of the city, which, however, has benefits of beautiful greenery around and seacoast in the walking distance.
The idea of the residence is a relaxing place for living — beautiful outdoor facilities with an urban garden and cosy yard.

Setup and overall mood of the project seemed excellent for experimenting with some materials wearing, to add some character to the surfaces. Mixed in some scratches and other imperfections maps from Quixel, the result seems to be a right balance between realism brutality and splendour needed for a commercial project.

This was an enjoyable cooperation experience with a customer – a rare and happy moment when our vision and taste are perfectly matched. Enjoy!

Team involved:
Lead 3D Artist – Anton Voloshin
Post Production – Stas Khaikov
Art Director – Mihhail Jassinover

The building will be raised in the heart of Tallinn’s Rotermanni Kvartal – a new business quarter with the history. It is aimed to have a neutral and airy appearance; to be transparent and not to disturb diverse architecture ensemble of the distinctive area. ⠀

Working on this project, we decided to give FStorm a try as we planned some little animation for this as well, so some extra GPU performance would be much appreciated. It is a great tool, but so far, it’s not very well suited for complex scenes with several light sources. Still, it was an exciting experience, and we definitely will keep an eye on future updates.
Some #railcloneinsanity 🙂 How many parts it would take to create this nice glass wall? It turns out jus seven. And a little bit of procedural modelling magic in the gallery below.