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ThinkLab Cape Town

Advertising Agency

https://thinklabgroup.com/


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ABOUT ME

ThinkLab is a CGI boutique based in Cape Town, South Africa. We cover a wide range of visualization services to any architectural client, from property investors through to designers and architects. We build brands that connect, creating comprehensive 360 degree marketing campaigns to give property developers and their sales teams the leading edge in today’s highly competitive world of real estate development.

"The most important component of a good image is the story it tells"

My Top Software

3dsmax
Corona Renderer
Floor Generator
Lightroom
Photoshop
GrowFX
After Effects
Forest Pack
rail-clone
RailClone
SketchUp

ZA_Beta

January 30, 2019 / in 3dsmax, Corona Renderer, Floor Generator, GrowFX, Lightroom, Photoshop / by Rynhardt Brand

ZA_BETA aims to communicate luxurious living, bespoke design and functional practice

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The Clifton Vault

January 30, 2019 / in 3dsmax, After Effects, Corona Renderer, Floor Generator, Forest Pack, Lightroom, Photoshop, rail-clone, RailClone, SketchUp / by Rynhardt Brand

Clifton Vault is a state-of-the-art automated parking solution with a full concierge service located along the Atlantic Seaboard in Clifton - Cape Town, South Africa. ThinkLab's full brand design and architectural visualization services illustrate fully this innovative system to prospective buyers.

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ZA_Beta

Rynhardt Brand

January 30, 2019 / in 3dsmax, Corona Renderer, Floor Generator, GrowFX, Lightroom, Photoshop / by Rynhardt Brand

ZA_Beta is an in-house passion project with the aim of elevating our knowledge and skill in Corona renderer and Interior Design.

This is one of our first set of a project that we’ve done in Corona. We focused particularly on the technical execution of design, lighting and materials. We’ve learned the power of Corona’s real-time light mix and how its progressive image development redefines the way we look at architectural Visualisation.

Any feedback or tips is encouraged, outside perspective will help us push our quality of work within the industry

Studio: ThinkLab
Personal/Commissioned: Personal Project
Location: Cape Town

The Clifton Vault

Rynhardt Brand

January 30, 2019 / in 3dsmax, After Effects, Corona Renderer, Floor Generator, Forest Pack, Lightroom, Photoshop, rail-clone, RailClone, SketchUp / by Rynhardt Brand

Project Summary

Clifton Vault is a state-of-the-art automated parking solution with a full concierge service located along the Atlantic Seaboard in Cape Town, South Africa. Clifton is at the heart of luxury real estate and living. The concierge service fits perfectly into an environment where finding a safe parking spot is often impossible, and it is accessible all with the push of a button. Clifton Vault’s coffee shop and a boutique hotel proposed to perch on top of the car park, showcasing panoramic views across the Atlantic, are anticipated to become popular hubs of Clifton.

ThinkLab’s full brand design and visualization solution included name generation, logo design, brand identity, print and digital brochure design, CGI’s and an animated sales video packaged to illustrate Land Equity’s concept and design to prospective buyers.

What made the project so interesting is that it is currently the only parking solution of its kind in Southern Africa, making it a complete marvel nestled within one of Cape Town’s most beautiful coastal locations. This was a full collaboration with the world’s most advanced and innovative parking system suppliers and will be fully functional from the touch of a button.

Challenges

We had a fair number of challenges to overcome like any other architectural visualization project. One of the biggest hurdles we faced was integrating the real-life footage with our animated footage because there was were so many moving elements in each scene. We adapted by carefully curating our animation movements to flow naturally alongside the contextual visuals.

We had to accommodate for design and architectural processes as well throughout our project which made it particularly difficult to produce good quality content in the time frame we were given. We adapted by pre-empting most of those changes and making our adjustments accordingly ahead of time.

Producing visuals to the highest quality standard required detailed modelling of the parking systems we had no prior knowledge of. We were able to address this challenge by doing thorough research and educating ourselves as a studio on how such systems work.

Lesson Learned

This was one of our first attempts to fully implement Corona Renderer to our workflow. We learnt a lot about the potential it has, and how it is busy shaping our industry for the better. We realize that Corona is perfect for animation as our render times were much better in relation to Vray and we had zero flickering in our final passes of this project which created a crispness to all our visuals.

In all, this project resulted in our team gaining vital new knowledge and we completed a project that was well executed and received very well by our client. Clifton Vault was a huge success for the ThinkLab team and raised the quality standards for our growing company.

Thank you

Studio: ThinkLab
Personal/Commissioned: Commissioned Project
Location: Cape Town

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