talking about the direction of a project, generally when i recieve a project i used to study it and recognice how much and wich spaces or locations the client need to show and sell his project, an soon as i knew about the challenge i start thinking what kind of composition would be the best, generally the most logicall could be to show an exterior fecade to show, the entire project and its location, but in this case i prefer to take a chance and create a close up image like some photos of the project but telling a history and of course showing an important or pretty location of the project. then i start to think what location take, i take up some hours to decide a nice composition and at the same time i was thinking about the story to tell.
Then was time to start working, first of all i always prefer to test some enviorements or mood, i like dusk and rainy days generally so this was the best opportunity to have fun making some different and awesome, so i started to illuminate and apply some material, then cames the hardwork that was apply materials to the entire escene, and populating the scene with props and some thing that exist in real life, i must to say that from the begining i felt so comfortable with the project because it came arranged as generally i arrange my projects, so i just need to re distribute some layers to work faster and remodel some geometry an then aply detail.
in my story i have a guy who is seeing an architectural exhibition and he fall in love whit the architectura and wants to “be there” studiying, for that reason the name of the image and also is a pretty analogy of my desire of be there working with TMRW, anothe nice concept is that i want to take me a photo and include me in the image so i will be who create the image, and also i will strengthen the concept of really be there… i do this also because i think that the best way to create realistic images is taking the photos of the people and integrating it in the render, it comes a plus to the render and the story. Hope you like it.